Brand New China: Advertising, Media, and Commercial Culture By Jing Wang
English | 2008 | 432 Pages | ISBN: 0674026802 | PDF | 3 MB
One ~icipation riveting account of fieldwork and single part rigorous academic study, Brand New China offers a single perspective on the advertising and marketing civilization of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. high school allow her to share a unexampled perspective on China during its accelerated reintegration into the global mart system.
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