While glancing at newspaper headlines on the newspaper stands I pass on the way to work, I noticed a "Boycott Judy Ann Santos" Headline on one of them. I didn't get the chance to find out the reason for the boycott call util this morning.
I was on a taxi on the way to a meeting before going to the office. The cabbie's radio was tuned in to DZRH and a commercial from Meralco came on. It was Judy Ann, and she matter of factly tried to explain that paying for system loss was common in the Pinoy's typical day. For example, she said, when one buys ice from a sari sari store, a part of it is usually melted by the time the buyer gets home. That is system loss.
Tangina.
It sure looks like Juday is better off touting her weight loss program, because it seems to be working. I saw her at the Powerplant mall a couple of months ago and indeed, the once chubby actress is every bit as shapely as she looks in her commercials.
But for her to try to convince that the system loss charges that Meralco passes off to its consumers is as simple as ice melting on your way home reveals that she is in way over her head. This belies a total lack of research on the part of the actress or her manager, or a lack of effort to understand just what she was promoting. This is definitely not a good move for her as an actress with a following such as she has.
I had a brother in law who worked as a regular employee at the Visayan Electric Company in Metro Cebu. One of the perks he had was free electricity for his house for the duration of his employ. I wonder what Juday got paid for that Meralco ad. If it's free electricity for her house for the rest of her life, I don't really blame her for doing the ad. We're all just trying to get by as best we can.
But for the ad writers to compare Meralco's system loss to melting ice from the sarisari store is idiotic, to say the least. And for Juday to want to try convincing people that it's as simple as that doesn't really say much more for her either.
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